2024 Program
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06 February 2024
Garments made in France, what else ?
Business et ventes
| Beyond manufacturing on French soil, which must be strongly and passionately encouraged, what are the other options to stimulate the diffusion of more responsible garment productions? Work on materials, expanding recycling, and even developing local populations: initiatives abound in the market. Let’s take a look at two major suppliers. This conference is in French. |
06 February 2024
USA, Europe: from dialogue to collaboration
Marché
| Prominent American distributors are eyeing Europe to meet the advertisers, who are running global campaigns requirements. In this context, collaboration between the two continents seems desirable to foster the overall development of the media object. While the United States boasts a larger and more structured market, Europe stands out in terms of environmental responsibility. A potential win-win relationship in the making? A translation into English is available for this conference. |
06 February 2024
AI: focus on the latest developments
Marketing et réseaux sociaux
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Since the last conference on the subject at Premium Sourcing 2023, the field of artificial intelligence has undergone significant developments. This new session will provide you with a comprehensive view of the latest advancements, emerging trends, and revolutionary applications that could redefine your business. This conference is in French. |
07 February 2024
The utility of promotional objects in 2024
Marché
| French people expect useful promotional products. But how do we define utility? And, more importantly, how do we transition from individual and functional utility to societal utility? The latter, encompassing notions of environmental impact and education, proves to be much more value-creating and fosters brand attachment. This ensures a higher return on investment for advertisers. This conference is in French. |
07 February 2024
Customs : directions for use
Business et ventes
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A pedagogical conference to learn everything about customs, from Made in France to import-export, in the company of a representative from the economic action department of the public institution. This conference is in French. |
07 February 2024
The distributors who change the game
Business et ventes
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Since the outbreak of the health crisis, the reselling profession has undergone a profound transformation: the advisory dimension is increasingly prominent, and Corporate Social Responsibility (CSR) considerations are also gaining significance. This evolution disrupts relationships with suppliers and advertisers. Given this observation, what strategies can we envision for 2024 and the years ahead? This conference is in French. |
08 February 2024
How can you maximize the effectiveness of your CRM?
Marketing et réseaux sociaux
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This conference will provide you with practical advice on effectively configuring your system, integrating complementary tools, and training your teams to ensure the successful adoption of a CRM. Come discover how to convert data into strategic and marketing decisions, and enhance the performance of your business. This conference is in French. |
08 February 2024
Food made in France: a growing appetite
Marché
| What could be more natural for France, a country known for its gastronomy, than to offer food-related promtional products? From traditional chocolate to sweets, including tea, made-in-France proposals are multiplying. With a strong underlying commitment from the involved suppliers to contribute to the reindustrialization of our territory. This conference is in French. |
08 February 2024
CSR: focus on the 2FPCO toolbox
Marché
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From the guide to best practices in events to the eco score, including didactic sheets and extended producer responsibility (REP), this session is a valuable opportunity to explore all the CSR solutions provided by the responsible committee of the federation. It aims to assist you in your efforts towards greater responsibility. This conference is in French. |